UvA - EASP 2014

campaign

European Association Of Social Psychology(EASP) organized and supported a general meeting hosted by the University of Amsterdam(UvA). My mission was to create a campaign image representing Amsterdam and the UvA. The idea to use water came to me because Amsterdam was built on water—it’s the source of the city’s wealth and cultural history. I merged water and the familiar Amsterdam cross icons to create these fluid look photo images. Commisioned by Festina.

UvA - EASP 2014
UvA - EASP 2014
UvA - EASP 2014
UvA - EASP 2014
UvA - EASP 2014
UvA - EASP 2014
UvA - EASP 2014
UvA - EASP 2014
UvA - EASP 2014